What's a Workplace SuperApp?

As enterprises navigate the complexities of the hybrid workplace, a workplace superapp may be just the thing needed to propel businesses forward. 

Platform  Why You Need a Workplace Superapp

Enterprises face the challenge of employees using numerous separate apps daily, causing app overload due to the gradual adoption of individual apps over time.

To combat this issue, companies are seeking a solution in the form of the Workplace SuperApp™. It offers a consolidated ecosystem with comprehensive transactional capabilities for employers, employees, and other workplace practitioners, aiming to streamline and unify workflows.

Table of Contents

Current Chapter:

Chapter 1: The State of the Hybrid Workplace

The pandemic has accelerated the rate at which workplaces are changing worldwide. Today, many companies are adopting a hybrid work model, which has prompted them to re-examine almost every aspect of their employee experience. 

Enterprises Face Ongoing Challenges When it Comes to Hybrid Workplace and Distributed Workforces

These challenges include:

  1. Managing the Return to Office:
    Determining the frequency of in-office work and encouraging employees to return.
  2. Unexpected Barriers to Teamwork and Collaboration: 
    Difficulty collaborating and engaging with remote and in-office team members simultaneously.
  3. Unclear Protocols and Communication Standards: 
    Establishing and communicating updated standards for corporate news and policies amid the influx of emails and discontinued office bulletin boards.
  4. Navigating Changed and New Physical Spaces: 
    Adapting to redesigned and unfamiliar office spaces.
  5. Implementing Unassigned Seating Models:
    Overcoming logistical challenges in booking, occupying, and sharing spaces with an unassigned seating model.

In addition to these challenges, hybrid work settings have psychological impacts on employees, including:

  1. Maintaining Health and Safety Protocols for Changing Needs: Adapting health and safety measures for in-person interactions in the office due to COVID-19.
  2. Connecting Company Culture Across Distributed Teams: 
    Addressing the emotional disconnection and disengagement experienced by hybrid employees.
  3. Balancing Wellness Initiatives for On-Site and Remote Workers: Providing resources such as online and in-person classes to promote health and wellness for hybrid employees.

To tackle these challenges, companies are reevaluating the role of the office and turning to a Workplace SuperApp as a solution.

Get our eBook to explore how companies have approached these hurdles and why they are embracing the concept of a Workplace SuperApp.

Explore the Global Rise of the SuperApp

The Problem with Adopting Point Solutions

Companies often use point solutions to address specific challenges in hybrid work. They also invest in technologies like smart building automation, occupancy sensors, Bluetooth beacons, and virtual collaboration tools.

However, relying heavily on point solutions creates friction in already complex workplace ecosystems, especially for distributed workforces.

Point solutions are designed to solve one aspect of a problem but may not integrate with existing tech stacks or address related issues effectively. This can result in disconnected systems that are challenging for employees to navigate.

The Impact of Workplace Ecosystem Overload

Overloaded workplace ecosystems have two main impacts:

  1. Employee Frustration: 
    Employees are overwhelmed by multiple tools, affecting work-life balance and making collaboration challenging, especially across teams.
  2. Employer Struggles:
    IT and tech admins find it difficult to manage and consolidate data from various tools, requiring a solution to consolidate tools, enhance productivity, and understand the tech stack.

Your All-in-One Guide to the Workplace SuperApp

Chapter 2: Becoming A SuperApp

The most notable super app in the world is WeChat. WeChat’s business model serves up daily programs to their active users through mobile shopping, transportation services, gaming, travel, and even financial services, all from the convenience of a single mobile app – WeChat itself.

What Makes WeChat a Super App?

A super app is an online platform that consolidates multiple services, including payment and financial transactions. It combines commonly used app services, providing personalized and comprehensive experiences. Successful super apps evolve by expanding their services over time. They achieve "stickiness" by incorporating social features that engage users and encourage daily usage.

In the workplace, employees face the challenge of using numerous disparate apps daily due to the gradual adoption of individual apps and point solutions. This app overload problem has led companies to seek a solution for consolidating and streamlining workflows.

The Workplace SuperAppTM is a single workplace ecosystem that offers comprehensive transactional capacity for employers, employees, and other workplace users.

Dive into Our Workplace Experience Platform

Chapter 3: Key Benefits of a Workplace SuperApp

Creating a workplace super app necessitates a change in mindset regarding app success. Instead of focusing on specific functions, a super app aims to centralize and assist with multiple tasks and interactions daily. Existing super apps initially focused on core features for a specific industry or market, gradually expanding their services over time.

The Impact of App Overload on Employees

Workplaces often face app overload, wasting approximately 9% of employees' work time each year on accessing and switching between multiple apps.

The Workplace SuperAppTM addresses this by streamlining multiple use cases, enhancing employee experience, reducing tech stack friction, and simplifying IT management.

It offers a seamless experience for navigating the hybrid workplace and emphasizes an open partner ecosystem for scalability. By continuously reducing tech stack friction, the Workplace SuperApp aligns with corporate digital transformation goals.

Core Use Cases of the Workplace SuperApp

The Workplace SuperAppTM enhances productivity and collaboration for hybrid employees throughout their workday, regardless of location.

It powers personalized, contactless touchpoints for accessing resources and information. The app serves as a digital hub, providing company and campus information, enabling remote employees to stay informed and connected. Learn more about it here.

Learn More Use Cases for the Workplace SuperApp

Chapter 4: The Future of Workplace Experience

Companies planning their digital workplace transformation strategy need to create a smoother, frictionless experience for their employees.

Making the Hybrid Workplace Accessible from Anywhere for a Distributed Workforce

The Workplace SuperApp simplifies access to workplace services through tools like Single Sign-On (SSO), enabling employees to easily authenticate and access the full capabilities of their workplace tech stack with just one click.

By leveraging an open ecosystem and analyzing data from various sources, the Workplace SuperAppTM delivers an enhanced workplace experience and personalized services. It aims to create app stickiness by increasing app visits, time spent, and positive employee sentiment.

As the platform evolves, it integrates with emerging technologies to support data-driven decision-making and improve the employee experience.

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Chapter 5: Why You Need A Workplace SuperApp

The Workplace SuperAppTM is a platform that consolidates the services, features, and functions of your workplace tech stack into a single mobile app.

6 Key Reasons Why Industry-Leading Enterprises are Turning to the Workplace SuperAppTM

  1. Convenience
    Super apps provide convenience by integrating various services within a single app. Users can access multiple features such as messaging, social networking, ride-hailing, food delivery, shopping, banking, and more, all in one place. This eliminates the need to switch between different apps, saving time and effort.
  2. Efficiency
    With a super app, users can perform different tasks seamlessly without needing to exit one app and open another. For example, you can chat with friends while ordering food, book a ride, or make a payment within the same app. This streamlines the user experience and improves overall efficiency.
  3. Cost Savings
    Super apps often offer bundled services or exclusive deals, which can lead to cost savings for users. For instance, a super app might provide discounts or loyalty rewards for using multiple services within their ecosystem, such as ride discounts for ordering food through the app.
  4. Integration of Local Services
    In some regions, super apps have emerged as a solution to integrate various local services that were previously fragmented. For example, in certain markets, a super app might offer features like bill payments, ticket bookings, hotel reservations, and more, all tailored to the local needs and preferences.
  5. Ecosystem Expansion
    Super apps can leverage their user base and data to expand their ecosystem by partnering with, or acquiring other services. This allows them to provide a broader range of services to their users and create a more comprehensive platform.
  6. Personalization
    Super apps often collect user data and preferences, allowing them to offer personalized recommendations and experiences. They can analyze user behavior and tailor the app's offerings to match individual interests, making the app more engaging and relevant to each user.

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